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[doubtful – examine] Web page vendors also manipulated some attributes inside the HTML source of a web site within an try to rank properly in serps.[eleven] By 1997, search engine designers identified that site owners ended up making attempts to rank perfectly within their internet search engine, Which some webmasters were even manipulating their rankings in search results by stuffing webpages with abnormal or irrelevant search phrases. Early search engines like google and yahoo, such as Altavista and Infoseek, adjusted their algorithms in order to avert webmasters from manipulating rankings.
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Google arrived out having an algorithm a several years ago named Penguin which penalizes sites that use lower quality links which include directory submissions, blog site feedback, forum posts and sponsored advertisements.
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